Everyone in the world always tries to earn a little more than their active income. There are endless possibilities on the internet that people can monetize. One such method is drop-shipping. One can build their brand from scratch, and they can make an online store all by themselves. E-commerce is a platform that offers such support for people to grow their online business. Many e-commerce websites are available, but the one that stands out is Shopify. This one application can scale your business all across the world. The site offers many approaches and techniques to customize your business brand.
It is better to start on such platforms because you can sell your products to anyone and anywhere. It has no limitations; the more select your store is, the more customers are drawn towards your website. The best part about Shopify that its users love is how they maintain their software and servers without any issues. Traditional stores always have problems in marketing, payments, and shipping. This may be your lucky day because Shopify handles all the hard parts and lets you focus on the things that matter the most.
For people just starting, there is no need to worry about web development or coding. All of it is taken care of by Shopify as it gives customizable templates that can be easily set up as your eCommerce business website. However, for first-timers, all this can be so complicated. Many people take months to create their online store and, to increase the reach, it would take forever for people who don’t know the right steps.
Shopify has the most comprehensive way of selling goods online. So, every step along the process is equally important. In this guide, I will simplify the entire process, and you will be ready to start your online gig or business. Whatever you want to call it, it is time to learn and be a part of this booming eCommerce business.
Contents Included for This Guide
1. Proper market research and planning of your online store
2. Sign Up with Shopify
3. Choose a Theme for your Business
4. Understanding Store Settings
5. Adding suitable products for your store
6. Configuration of Shipping’s and Payments
7. Organizing Content Online (SEO & Traffic)
8. Add domain name and go live
Step 1- Proper market research and planning of your online store
Everyone thinks of jumping straight into the pool and grabbing all the cash at once. But that’s not how money works, and it is definitely not how Shopify is monetized. So, always take it slow when planning a business. It is essential to under-promise and over-deliver when starting out as a drop shipper. It is going to help in the long run and is going to be sustainable. Market research is crucial when entering into this space. You only sell what the customer wants, right? So, never add stuff without doing proper background research. When talking about planning your online store, more things come in the picture other than just products and design. One must be having answers ready for all the following questions:
● What is your initial budget?
● How serious are you in growing an online store?
● Is this going to be a replacement for your current job?
● How much time per day are you willing to dedicate?
● Can you manage financially for a couple of months without an income?
If you have legitimate answers to the above questions, you will be in an excellent position to start your career using Shopify. Firstly, make a to-do list of all the things that you want to include and build for your online store. A mind map is an even better option for creating the initial layout. It is basically like a checklist. Secondly, set your income goals because this one number will motivate you and drive you to the target. Make sure to organize the website components in the mind map. Having some money before starting can be somewhat beneficial, but it is not mandatory. If you don’t have enough capital, bring in a partner who has the same vision to propel your business to the next level.
Step 2- Sign Up with Shopify
The next step in the process is to create a Shopify account. It is advised to not take a paid plan at the beginning. For starters, use the 14-day free trial to understand the whole dropshipping process. This time frame is more than enough to build a solid foundation for your online business.
Before entering your store name, the website would like to store some of your details like name, mobile number, and email ID. The name of your brand should be something unique, so try getting a designer to make your logos and headlines. A few more details like your address, country, and type of store are asked at the end of the account sign-up. After the sign-up process, it is going to ask you some questions. Just click on the dropdown menu options and select ‘I’m not sure right now.’ That’s it! You are now into your very own Shopify account. Before choosing themes for your website, make sure to decide on the following areas correctly.
- Business Name: Your business name is the only thing people are going to remember. It should be catchy, easy to pronounce, and should align with other social media profiles.
- Logo: The logo is an essential element for branding and marketing. The best option would be to hire a freelance designer that can get the job done. Logos should always reciprocate with the brand name. You can’t have a sneaker logo and sell hot sauce to customers.The brands get recognition from their services, and the only way they will come back for more is when they remember that you exist. The aspects that boost your online presence is only with your name and logo. Make sure that your customer understands what you are selling by just looking at your logo and store name.
Step 3 – Choose a Theme for your Business
To have a fully functional online store that can get substantial growth in no time, then Shopify is ready to deploy your business worldwide. Shopify has many tools for supporting shipping and payments. It also has many themes available for free. To avoid running into the same ideas, Shopify has provided a custom tool that lets you modify your site on your terms. All kinds of themes are provided that suit any niche or business idea. There are paid plans available to have a more personalized theme, but as you are a beginner to Shopify, it is best to stick to the free ones. To ensure you have a clear idea, we gathered some specific multipurpose themes that you can use for your website.
This above theme is called “Minimal’ and it comes with many customizable features like Homepage Slider, Product Filtering, and free Stock photos. The photography is taken care of by Burst. It has very simple navigation support which makes it simple for the viewer.
This here is the “Narrative” theme given by Shopify for free. This particular theme is more suited for smaller stores with limited products in stock. The home page comes with a video section that can be used for giving product demos.
Step 4- Understanding Store Settings
Now, it is time to play around with these options in the store. By playing, I mean to say understand its functionality. One has to optimize its payment, tax, and shipping settings properly.
Here’s the panel or the dashboard of the Shopify application. As you can observe, there are many options on the left side of the panel. Some of them are general, payments, checkout, shipping, and personal accounts. Let’s break them down into simpler terms…
Home- The home or general settings illustrate what’s happening with your Shopify store. Most of your work can be managed via this general option.
Order- In this part of your dashboard, the orders are depicted. It can be delivered orders or orders that are on the way. So, all tracking of goods is done here.
Analytics- This is very important to note when just starting as a drop shipper. The analytics tool gives weekly, monthly, and yearly sales reports to help you understand the loopholes in your online store that are holding you back from scaling globally.
Tax Settings- The tax paid to the government is essential to manage. In this setting panel, you can control how your store charges a fee on each product.
Shipping- All your product’s location and details are controlled by shipping. With Shopify’s paid plan, one can easily adjust the rates and zones of shipping. They can be affiliated with many accounts like UPS and FedEx.
Those are the main controls that you need to understand. Don’t worry about the rest because your website is still not ready for launch.
Step 5- Adding suitable products for your store
What’s a supermarket without groceries? Adding the right products to your online store is, by far, the most critical step. Never randomly select products to add just because of their popularity. Product description and title are the two main things to sell your listed products. The content written in these sections should be attention-grabbing and unique. The first thing to know or understand is the audience mindset. Highlighting special features is proven to be more effective in generating sales.
Many say that a picture speaks a thousand words. So, your product picture should be more than enough to describe its features. Make sure every detail of the product is highlighted in the image. Other illustrations like GIFs and videos are also suitable for showcasing.
Given below is a product page for its description, title, and other details. As you can see, we are adding a T-shirt to our product list. It has the basic image layout that directly conveys its purpose and use. One more thing to mention is the number of variants available for the same product. For example, on T-shirts, they can be small, medium, and large.
The background also makes a big difference for the customer. No one is ready to read a long-form copy to understand the basic functionality of your product. So, it is highly advisable to build a sound library filled with relevant videos and photos.
Step 6- Configuration Of Shippings And Payments
Building a robust payment plan can be challenging, but with one step at a, it will be easy. There is a total of four main steps involved to configure your shipping and payments.
Location– The places you decide for storage help in controlling the flow of orders. Look for a large outlet that fits correctly for all your inventory. Some apps, like Jumpstock and Sortly, can provide enough support to control the entire inventory of your business.
Shipping– The delivery mechanism is all dependent on the shipping methods. Make sure that the customer has enough options to choose from at the checkout. Also, include the additional charges that vary from region to region in the country. The formula
for estimating your shipping rates include some variables like product weight, packaging costs, and the actual shipping cost.
Checkout– Checkout page on Shopify is the most secure part of the website. The layout of the page can be altered to our likings. To change the appearance, one has to go to themes and make necessary changes. Here, the application gives access to the customer to fill in the details regarding the order.
Payment Options– For smooth transactions, one has to consider many factors like customer’s location, type of cards accepted, and transaction fees. Include most used payment options like PayPal, Amazon Pay, and put anyone as the default option. For any currency alteration, go to the formatting page that is there in general settings.
Step 7- Organizing Content Online (SEO & Traffic)
This step is where many go off track or pay less attention. So, don’t be that guy and pay close attention to content creation. Now, you have products to sell but no customers to sell to. To get customers, one has to properly market their products with digital marketing and social media advertisements. Ranking based on SEO is a strenuous task, and it usually takes months to land on the first page. So, to eliminate the middle part, one can directly advertise to the customers. Facebook ads are the best option on social media platforms because they have the most audience. Ads work well when they include proper use of demographics, and they are targeting the right audience. Also, having a famous influencers market, your product can generate huge numbers. With such personalities, the engagement with your store increases. So, try to make as much as possible within the time frame. WordPress plugins with Shopify also help in increasing the viewership. Several third-party applications are provided for managing email marketing, SEO, and other in-house fulfillments. For checking the data from each platform, go to the dashboard, and select ‘”Sales Channels.” All your Facebook, Amazon, and Instagram marketing can be monitored in the sales channel.
Step 8- Add domain name and go live
After completing seven steps, one can launch their store if they want to. But to make a strong first impression, one has to do some work. Selecting a domain platform and name is hard, but with proper URL branding, it can be accomplished.
For selecting the domains, go to the online store and choose whichever suits your line of products. It is better to add. Shop extension because it gives a clear idea to the customer on what the website is actually about. Before going live, one more thing to manage is the marketing store. Get your analytics tools correct that help you monetize easily.
Finally, it’s time to launch your online store. To remove the password, go to general, and choose preferences. It’s just the beginning to start generating sales and driving traffic to your website. Also, one can transfer the domain from one provider to another. This is recommended to do every other month. That’s it. Your store and business are now open to the public.
FEW TIPS TO FOLLOW WHEN MAKING MONEY ON SHOPIFY
TIP 1- Avail Customization for The Customers
Customers always like to make their designs and choose their favorite color. If you can provide such variants in your products, then the conversion rates will likely go up. The profit margins increase when such elements are added to your products. People want attention, and when they make stuff with their own ideas, they will be willing to pay a higher price. So, even if you are a beginner, make it a habit to involve the customer in creating the product.
TIP 2- Custom Pricing Is Always Better
Making the customer buy more items from your store leads to more sales. To do that, one has to take bulk products on discounts and sell them at a different price to the customer. In this way, the customer will most likely pick more items from one single online store.
TIP 3- Multi Design Products
To be a successful drop shipper on Shopify, one has to learn to design or hire a good designer. Many websites like Shutterstock offer amazing ideas for the design. So, get inspiration from them and similarly recreate products. However, this is a very lengthy process, so better hire a designer. With a designer on board, the creating and testing part becomes cheaper.
TIP 4- Pinterest Hack
Many are unaware that Pinterest offers some great ideas to select products. In this platform, you can understand which product is more popular and which products most people are buying. According to the trend, it is essential to add those specific products to make some extra buck on the side.
For all those people who are too busy to read the entire article, this is for you. So, to be an online merchant, they require a platform. One such platform is Shopify, and it is one of the best in the e-commerce space. To build an online business, one has to follow some steps. So, pay close attention to the following steps once again.
● The very first step is to find your target audience. Proper research on market conditions should be done. In this step, one has to create a mind map or layout for their business. Basic designs have to be selected before moving on to the Shopify application.
● Create a Shopify account and understand all the features it has to offer. Make sure to visit all the options present in the dashboard. After creating an account, it is time to pick a theme for your website. Shopify provides many free ones.
● Now, it is time to add products that you want to sell. The product description should be crisp and clear. To make it more appealing, try adding high-quality pictures and videos.
● After adding products, one has to optimize their payment and shipping methods. Give the customer as many options as possible. Include different payment cards and make one them default.
● Now, the products have to be appropriately managed with different marketing strategies. Search engine optimization and Email marketing are some techniques to implement in your dropshipping business.
● Drive traffic to your site with different social media ads. Try using Facebook ads more because they have more audiences. Before launching the store, few sales channels have to be added, and notification settings have to be modified.
● It is time to go live with your online store. Remove the password from general settings and make the site public.
WRAPPING IT UP
It doesn’t matter if you are a newbie or a professional; e-commerce can help everyone. It is all about monetizing your online business the right way. Giving more attention to customer acquisition and less product development is a big mistake made by many beginners on the Shopify platform. So, analyze all the steps that are mentioned above before taking any critical action. Also, remember to set achievable goals. Dreaming about making a million in the first year is not practical. Start marketing with all the tools available for free on the internet and later implement advanced SEO techniques. Slowly, the business will pick up its pace and turn into this stream of passive cash flow. Patience and perseverance are the two main things that should never be forgotten in any online store business.